The Dongfeng Fengon Seres 3 is a C-segment compact SUV under DFSK (Dongfeng Sokon), badged as the "Fengon E3" in its domestic Chinese market. The model features a fairly diverse line-up spanning both internal combustion engine (ICE) and full-electric (EV) variants, marketed across domestic and global markets in varying configurations. The petrol-powered Seres 3 is primarily aimed at export destinations and selected domestic niches, offering two engine options: a 1.5L naturally aspirated unit and a 1.5T turbocharged mill. Meanwhile, the battery-electric version is exported to Europe, Southeast Asia, and other regions bearing the "Seres 3" nameplate, positioned as an entry-level electric SUV.
The naming and brand lineage of the Seres 3 carry a notable history. The vehicle originated alongside the Dongfeng Fengon E3 and was briefly slated for launch under the Jinkang Seres (SERES) marque. At present, the Seres 3 is primarily manufactured and marketed by DFSK, establishing a presence in markets such as Sweden, Spain, Malaysia, and Hong Kong. The petrol version is retailed in markets like the UAE under the "Dongfeng Fengon Seres 3" moniker at an indicative price of around RM67,500; the full-electric version in Hong Kong starts from an intended "One-for-One" Replacement Scheme price of around RM228,000.
Visually, the Seres 3 strikes a balance between conventional ICE proportions and contemporary design cues. The petrol and EV variants are distinguished by unique front fascias: the petrol model gets a traditional multi-slat front grille typical of classic SUVs, whilst the EV variant incorporates striking blue inserts across the grille to signify its electrified identity.
In terms of exterior dimensions, the Seres 3 measures 4,385 mm in length, 1,850 mm in width, and 1,645 mm in height (the EV variant stands slightly taller at 1,650 mm), riding on a 2,655 mm wheelbase. Along the flanks, a floating roof aesthetic is achieved via blacked-out C-pillars, lending added visual depth. The rear styling remains clean and uncluttered, featuring integrated tailgate lamp clusters accompanied by a secondary lighting tier housed within the lower rear bumper. Overall, while the styling avoids being overly aggressive, it delivers an enduring and functional road presence.
Inside, the cabin aims to offer a modern, tech-focused environment within sensible cost parameters. The dashboard is headlined by a floating central touchscreen, with range-topping trims boasting a 10.25-inch fully digital instrument cluster alongside a matching 10.25-inch infotainment display, paired with a rotary gear selector on the EV model (petrol variants retain a conventional gear lever depending on the trim). Contrast trim accents are dotted across the cabin to inject a more youthful appeal.
The powertrain setup of the Seres 3 differs substantially between the ICE and EV iterations, with subtle output variations across domestic and global markets.
Petrol Variant: Powered by either a 1.5L naturally aspirated engine or a 1.5T turbocharged unit. The 1.5L NA mill puts out 85 kW (116 PS) and 148 Nm of torque, mated to a 5-speed manual gearbox. The 1.5T turbo engine generates 110 kW (150 PS) and 220 Nm of torque, paired with either a 6-speed manual or a CVT automatic. Configured in a front-engine, front-wheel-drive layout, its WLTC combined fuel consumption is rated between 6.9L and 7.8L/100km.
Electric Variant: Driven by a front-mounted permanent magnet synchronous motor delivering 120 kW (approx. 163 PS) and 300 Nm of torque, completing the 0-100 km/h sprint in 8.9 seconds onto a top speed of 155 km/h. Energy is supplied by a 53.6 kWh lithium iron phosphate (LFP) battery pack, offering a rated range of 405 km under the NEDC cycle, or around 329 km under the stricter European WLTP standard. For charging, DC fast charging is supported, juicing the battery from 20% to 80% state of charge in 30 minutes.
Underneath, both petrol and electric variants share an identical chassis architecture. The Seres 3 employs front MacPherson struts and a rear torsion beam semi-independent setup—a staple configuration in this segment that strikes a balance between manufacturing cost and rear cabin roominess.
Power is sent strictly to the front wheels across the range, with no all-wheel-drive option available. Stopping power is handled by front ventilated discs and rear solid discs, paired with either a mechanical handbrake on base trims or an electronic parking brake (EPB) on higher variants. Laden ground clearance stands at 191 mm, offering decent rough-road clearance.
Cabin equipment on the Seres 3 is on par with expectations for its price point. In the infotainment department, the EV variant is fitted with a 10.25-inch floating touchscreen running the Lin OS 4.0 operating system (on selected export variants), supporting voice commands, smartphone integration, and a reverse camera. Lower-spec petrol models make do with a basic radio head unit and Bluetooth connectivity.
On the comfort front, higher trims receive leatherette upholstery, a multi-function steering wheel, automatic climate control, and rear parking sensors. The EV model further adds a panoramic sunroof and a wireless smartphone charging pad to enhance convenience. The 5-seater cabin offers a 318-litre boot capacity on the petrol model, adequate for day-to-day family duties.
Safety kit on the Seres 3 varies significantly depending on the target market and trim level.
Domestic petrol variants cover the basics with ABS, EBD, and dual front airbags, with Electronic Stability Control (ESC/ESP) reserved for higher-spec variants.
Export EV models destined for Europe and Hong Kong are considerably better equipped, featuring up to 6 airbags (entry trims in selected markets retain a 2-airbag count), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Hill Start Assist (HSA), Hill Descent Control (HDC), and a 360-degree surround-view monitor. Notably, Level 2 semi-autonomous driving features such as Adaptive Cruise Control (ACC) and Autonomous Emergency Braking (AEB) are largely absent across the board, keeping active driver assistance at an entry level.
The Seres 3 plays a vital strategic role in DFSK's global new energy vehicle expansion. Since 2021, the vehicle has entered key European markets including Germany, Spain, and Sweden, capturing consumer interest courtesy of its competitive pricing and practical packaging. During its Spanish rollout, an entry price of around RM35,000 sparked wide discussions among local motoring media regarding its value-for-money proposition. In Hong Kong, the model debuted in July 2023, going head-to-head against key rivals like the BYD Atto 3 and MG ZS EV.
From an ownership perspective, buyers have praised its accessible entry price as an EV SUV, generous interior space, and decent baseline equipment. On the flip side, common criticisms point towards a dated cabin design, rudimentary smart connectivity, and a firmer ride from the rear torsion beam suspension. In Europe, the base trim's 2-airbag specification drew scrutiny from safety-conscious buyers who viewed it as a notable compromise.
In summary, the Dongfeng Fengon Seres 3 serves as an honest, entry-level multi-energy compact crossover. It benefits from the proven mechanical foundations of an established automaker, offering interior packaging that aligns well with class standards. Nevertheless, cost constraints mean its smart cabin tech and active driver assistance suites lag behind newer EV rivals. For practical buyers seeking an affordable daily runabout on a tight budget, the Seres 3 remains a pragmatic choice, though continuous product updates will be crucial to sustain its appeal in an increasingly competitive EV landscape.
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